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Getting Your Nonprofit Noticed On the Internet

If you work for a nonprofit agency that has, or will soon have, a presence on the Internet, then you certainly don't want the effort to be in vain. To get noticed on the Internet people have to know where you are. One of the best ways to get the word out is to have your site included in the various search engines located throughout the "net".

It's like asking someone to include your word in their dictionary. There are dozens of these search engines and tracking them all down isn't fun. The easiest way to access them all (or most of them) is by using Submit-It! Check it out. It will save you lots of time.

Like many things on the web....its also all about money. You can now "sponsor" certain search terms as a means of floating to the top of searches done on those search terms. See:

Overture - When you advertise in Overture Premium ListingsT, your organization appears on many of the top search engines, including: Yahoo!, MSN, InfoSpace, Ask Jeeves, AltaVista, and Netscape. The Overture "Search Term Suggestion Tool" will help you figure out how people are searching for your organization (The terms that they are entering on the search engines). The "current bid tool" will tell you what advertisers are currently paying to sponsor any given search term.

Google.com Advertising. AdWords SelectT enables you to manage your own account with cost-per-click (CPC) pricing.

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